Red Rooster is an Australian and New Zealand fast food restaurant chain founded in 1972 that specialises in roast chicken. Their product range includes whole roasts, half roasts, wraps, burgers, fish related products, salads, beverages and desserts. It is owned and operated by parent company Craveable Brands, which also headquarter related poultry restaurant's Oporto and Chicken Treat.
As of 2012, there were over 360 Red Rooster stores in all Australian states except Tasmania.
Video Red Rooster
History
The Kailis family opened the first Red Rooster store in the Perth suburb of Kelmscott, Western Australia in 1972. Myer Emporium (later part of Coles Myer) purchased the business in July 1981. In 1986 Coles Myer bought the Big Rooster chain to expand into the eastern states (except non-Steggles' Queensland stores, formerly known as "Big Rooster", which were purchased in 1992), and renamed the stores "Red Rooster". Big Rooster remains operational in Papua New Guinea. In May 2002, Red Rooster was purchased by Western Australian company Australian Fast Foods, which owned the competing Chicken Treat fast food chain.
In April 2007, Red Rooster and Chicken Treat were sold for A$180 million to a consortium formed by the management and the venture capital arm of Westpac known as Quadrant Capital.
In April 2009, the Red Rooster chain in New Zealand closed its stores. The first New Zealand outlet, in Takanini had opened in December 2004.
In 2010, Red Rooster changed company-owned stores to franchises.
In June 2011, Quadrant Capital sold Quick Service Restaurants, which owns the Red Rooster chain, for A$450 million to Archer Capital.
Maps Red Rooster
Marketing and promotions
In 2009, Red Rooster ran an ad campaign called "They don't get it in America" featuring comedian Tom Gleeson in the United States asking people about Red Rooster.
Since 2009, Red Rooster has been a signatory of AQSRII (Australian QSR Initiative for Responsible Advertising and Marketing to Children). It has also taken up a self-regulatory standpoint regarding advertising aimed specifically at children and is a long-standing signatory of the Australian Quick Service Restaurant Industry Initiative for Responsible Advertising and Marketing to Children.
In 2010, Red Rooster was a sponsor of the factory-backed Holden Supercars team, the Holden Racing Team. In 2016, the team returned as a sponsor of Supercars and became the title sponsor of the Sydney SuperNight 300.
In 2011, Red Rooster changed to promoting its restaurants as healthy, fresh and quick.
Following an intensive image upgrade Red Rooster introduced its new brand positioning, "Tender Loving Chicken" in August 2014.
Online ordering
In September 2014, Red Rooster launched its trial delivery service in New South Wales, in Sydney from the Baulkham Hills restaurant, in partnership with Menulog. Delivery service also covers nearby suburbs Castle Hill and Bella Vista in Sydney's North West. As well as delivery to homes, it was announced delivery options to businesses, sporting clubs and local organisations would be available. Red Rooster now delivers from over 220 restaurants across Australia.
See also
- Oporto - Part of the QSR Holdings Group (Red Rooster)
- List of fast-food chicken restaurants
- List of restaurant chains in Australia
References
External links
- Official website
Source of article : Wikipedia
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